Our trades
Public relations
PR goes beyond visibility : it structures how you’re perceived, understood and recognised by its ecosystems.
Our support
PR: global influence leverage
At La Nouvelle Agence, we think of public relations as a global leverage for influence, right at the crossroads betwixt the media, the stakeholders and opinion networks.
We find the key speakers : journalists, partners, opinion leaders, institutions, and build lasting relationships, founded upon trust and relevance.
Our approach
Strategic and relational
It relies on the ability to make useful connections, to trigger the right relay at the right time, and to carve your message in conversations that matter.
There are numerous relays to make you stand out : rankings, prices, conferences, dinners, customised meetings, learning expeditions…
We guide our clients in structuring their presence within their ecosystem : mapping out actors, communication strategies, managing key stakeholders.
Our goal
Coherence, constance, finesse
Public relations is groundwork.
Done effectively, it reinforces your legitimacy, brings new opportunities and helps create strong durable relationships.
Nos autres expertises.
Content strategy
Content is core to any efficient communication strategy. It structures your messages, embodies your positioning and grows your visibility.
“Contents that don’t talk about you, but bring something to your readers.”
Crisis communication
A crisis is a moment of truth for an organisation. It challenges its ability to react, communicate and preserve its reputation.
“The conviction that a well-managed crisis can become a booster for credibility.”
Event Management
Events are a powerful tool for creating experiences, bringing a brand to life and generating attention.
“Our events extend the duration of an influence campaign to form strategic meetings and delivering a unique experience”
Influence
Influence isn’t simply short campaigns and opportunistic collaborations anymore. It became a structural component to your reputation and attractiveness.
“10 years to build a network of creators, chosen for their affinities and not just their audience.”
Media Relations
Media relations aren’t just leverage for visibility anymore. They became strategic tools to build a reputation, in the interest of a coherent and personified narrative.
“Not assigning topics, but story angles developed with journalists we have known for over ten years”
Nos réalisations
Nos dernières références
Comment La Nouvelle Agence a accompagné ses Clients.