Manifesto
We are La Nouvelle Agence.
The agency that builds the influence of innovation leaders.
We support executives and tech companies in managing their reputation and communications during strategic momentum : fundraising, product launches, international expansion, strategic repositioning.
We step in when visibility becomes decisive.
When every word weighs. When the reputation is at play.
We shape, structure and protect the reputations of both big companies and emergent startups alike, across sectors at the heart of contemporary transformations : infrastructure & cloud, artificial intelligence, mobility, energy, cybersecurity, tourism, finance, real estate, education, entertainment.
Wish to join the team?
We are looking for senior profiles with a real PR culture and content rigour.
Our task is simple :
Make sure that your voice counts. Durably so.
We tailor influence strategies targeted towards journalists, opinion leaders, economic decision-makers and institutional stakeholders.
Because without visibility, there is no leadership. And without influence, there is no lasting presence.
We do not believe in isolated media buzzes, we instead put constant, personified and thoroughly designed strategies in motion.
Our values serving influence
La Nouvelle Agence is an inherently human project brought by Yasmina Madafi and Sana Lirin-Hales.
Two associates, engaged under a shared vision : rigorous, respectful and profoundly strategic communication in constantly tense environments.
Everything lies in the narrative quality, advice soundness, exchange relevance.
And the ability to meet the right people, at the right time, to build up your reputation.
Surrounding them, an equally engaged team, swift and committed to the task.
A discreet, coherent ecosystem built over time.
And more importantly, clients who embody innovation and actively participate in societal changes.
Our team
The team.
All of the experts who help with our clients’ success.
Yasmina Madafi & Sana Lirin-Hales
Co-founders, Council Directors
Yasmina Madafi and Sana Lirin-Hales are the co-founders of La Nouvelle Agence. With over 20 years of experience in PR and influence within the tech and business ecosystem, they guide leaders, startups and big companies in implementing their narrative, serving to a durable and positive reputation.
Caroline Dumoulin
Partner. Projects Director, Media relations & influence
Following her 15 years of experience in both PR and influence, Caroline managed to build a strong network of journalists and influencers in the fields of consumer affairs and lifestyles.
Mathilde Filiputti
Partner. Projects Director, Media relations & marketing.
Mathilde cultivated her expertise over 12 years spent building exigent brands' media visibility : from imposing technological personalities to more complex societal matters.
Vanessa Orzechowski
Projects Director, Media and public relations, Corporate
Drawing on 20 years of experience in strategic counselling, Vanessa helps executives at growing companies transform their communications into a tangible business asset
Reputation, a matter of time.
Our approach relies on one simple principle : reputation builds and strengthens through time.
For established companies, our role is to adjust, to specify your messages in an ecosystem where innovation is an increasingly critical subject and requires proactivity and mastery of media communication channels. We need to get out of the press-office logic to offer you swifter reactions compared to textbook players.
For emergent companies, everything plays like a marathon : reputation builds with time, step by step. From the first weeks, first results are already visible : speeches, media relays, beginnings of credibility. It is at that moment that your base of influence lies : presence, influence and legitimacy.
The initial networking is decisive. And regularity, essential. Share of voice is a timely matter. It disappears in an instant if used aimlessly.
Creativity, boldness and resilience guide each of our decisions. They structure the relations we build with our clients, partners and teams.
Here, reputation is designed to last.
A project in mind?
Let's talk about your reputation.
Are you a big company, an innovating ISE, or a scale-up in hypergrowth? We will help you build discourses that will positively impact your réputation and your business traction.