La Nouvelle Agence · Paris
Let’s talk about your reputation.
Do you have any questions about our agency, our approach or our methodology for building media visibility?
Let us know how we can help you and we’ll get back to you within 48 hours.
Wish to join the team?
We are looking for senior profiles with a real PR culture and content rigour.
Frequently Asked Questions.
Do you have any further questions about how we work? We’re available for a first meeting.
The first signs of press coverage generally appear between 4 and 8 weeks after the start of the project, once the strategy has been established and the initial topics have been discussed with journalists. A solid reputation is built up over 6 to 12 months – which is why we structure our projects on an annual basis.
We mainly support mid-market companies, large enterprises and scale-ups in the growth phase (Series A and beyond). We do not work with micro-enterprises or private individuals – not by arbitrary choice, but because our senior consultancy model requires a certain level of budget and media ambition to be effective.
Our contracts are structured on an annual basis and are renewable. We do not undertake one-off assignments lasting less than three months, as building a meaningful media presence takes time – to understand your market, build relationships with journalists and measure results over the long term.
We provide a monthly report for each account, detailing the number of media placements, their quality (media audience, geographical coverage, editorial angle), the number of interviews granted, and an analysis of how editorial positioning has evolved over time. We do not use vanity metrics (advertising equivalents, etc.) – only indicators linked to your business objectives.