La Nouvelle Agence
2026 Ifop Barometer – Doctolib ranked as French public's favourite Tech brand
At a time when debates on artificial intelligence, personal data protection and online platforms’ responsibilities rule, French people’s relationship towards tech brands changes deeply. Scale, investment and brand awareness are no longer enough to drive preference.
Nouvelle Culture
Kasparov vs. AI: The Rematch
Opinion piece by Yasmina Madafi, Managing Director and co-founder of La Nouvelle Agence The series Rematch brings back into the spotlight one of the most memorable showdowns of the late 20th century: the epic clash between Garry Kasparov, world chess champion, and Deep Blue, IBM’s chess-playing computer. In 1997, the match transcended the world of […]
Big Talks
La Nouvelle Agence strengthens its management team with three strategic appointments to expand its expertise and accelerate its growth
Paris, 20 January 2025 – As it celebrates its 11th anniversary, La Nouvelle Agence (LNA), an independent communications and public relations consultancy, continues to strengthen its market position, driven by sustained growth. To support this expansion, LNA announces the appointment of three Managing Partners: Mathilde Filiputti, Caroline Dumoulin and Aurélie Schmit. Alongside their existing roles […]
The Feel-Good Feed
“Dieu est Grande” – A feminist anthem and a lesson for brands
Brand activism under scrutiny At a time when brand activism is increasingly scrutinised, applauded or criticised, knowing when and how to take a stand has become a strategic issue. Speaking out on a social issue cannot be improvised: it requires precision, sincerity and, above all, genuine alignment with one’s identity. This is exactly what Youssoupha […]
Big Talks
Fake news: a major challenge for brands, the media and agencies
Opinion piece by Yasmina Madafi, co-founder of La Nouvelle Agence Mark Zuckerberg recently announced that Meta would end its third-party fact-checking programme in the United States, replacing it with a Community Notes system. This decision, presented as a way to promote greater freedom of expression, raises numerous questions for PR agencies, brands and communities, as […]
Big Talks
France’s National Budget: Courage or Chaos? On 8 September 2025, Political Leaders Face Their Responsibility for France’s Economic Decline
Expert opinion by Sana Lirin-Hales, co-founder of La Nouvelle Agence At the heart of the political debate over France’s economic recovery, and as the country faces the prospect of yet another political crisis, France once again finds itself at a defining moment in its history on 8 September — perhaps once too often. By repeatedly […]
Big Talks
VivaTech 2026: The Key Influence Hub for Startups, Executives and Tech Companies
Every year, VivaTech establishes itself as the must-attend event for the European tech ecosystem: 15,000 startups, 4,000 investors, hundreds of French and international media outlets, and thousands of meetings packed into just a few days. In 2026, as AI continues to profoundly reshape business models, this year’s edition is set to be particularly decisive. But […]
Big Talks
LinkedIn, a Mirror of Vanity: The Pressure to Turn Ourselves into a Story
LinkedIn now has more than 30 million users in France. And increasingly, people are no longer content simply to be present on the platform: they are telling their own stories. As LinkedIn has evolved into a space for both personal and professional expression, it has given rise to a phenomenon that is now firmly established: […]
The Feel-Good Feed
Women and the media: it’s time to take our rightful place
Every year, International Women’s Day offers an opportunity to take stock. But beyond the speeches and statements of intent, where do we really stand? Women in the media are still too often overlooked, confined to stereotypical roles or relegated to the background. The figures speak for themselves: too few female experts appear on television, and […]
Big Talks
From Trump to social media: has verbal brutality become the norm?
Opinion piece by Yasmina Madafi, co-founder of La Nouvelle Agence There was a time when words were chosen with care, when sentences were weighed as carefully as a diamond is polished, when the spoken word carried as much weight as the written one. Today, brutality seems to have become a dominant mode of expression, almost […]
Nouvelle Culture
Covid-19 and our relationship with the media: five years on, has trust been shattered?
Expert opinion by Yasmina Madafi, co-founder of La Nouvelle Agence March 2020 marked an unprecedented upheaval: lockdowns, health restrictions and, above all, an overwhelming abundance of information broadcast around the clock. Faced with an unprecedented emergency, traditional media became essential sources of information. But as the crisis unfolded, conflicting expert opinions, the political management of […]
Client Spotlight
Sixthfin breaks down the Kiabi case: you may have seen this story in the news – we helped make it happen!
A look back at a fast-paced day of strategic newsjacking designed to showcase our client Sixthfin’s expertise on the Kiabi case – a story directly aligned with its positioning and areas of expertise.By Lara Célié, PR Project Manager @ La Nouvelle Agence Mise à jour Juillet 2026 : Sixthfin is a French fintech company specialising […]