This initiative comes as the resale site has just announced a ban on the buying and selling of 30 brands considered harmful to the environment. An initiative that has received widespread coverage in the French media. In a different vein, Vestiaire Collective, the second-hand community, has harnessed the power of CGI (computer-generated imagery) to highlight the environmental impact of fast fashion. In several viral videos, tonnes of ‘fictional’ clothes have been dumped in front of the Eiffel Tower, Buckingham Palace and Times Square, to visualise the real impact of clothing consumption and put it into perspective. This campaign comes as the resale site has just announced a ban on the buying and selling of 30 brands considered harmful to the environment. An initiative that has received widespread coverage in the French media.
