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2027 Presidential Election: the most high-profile brands will have to convince a wary French public
Our world is in turmoil… The war in Ukraine has entered its fifth year, the Middle East is embroiled in armed conflict, and drone overflights and cyberattacks are causing concern on Europe’s eastern flank. Hundreds of thousands of secondary school pupils and protesters against the high cost of living are taking to the streets in […]
Nouvelle Culture
Heetch explores the worst of AI to show the best of our suburbs
For some time now, Heetch has been making a passionate case for improving perceptions of the suburbs. Indeed, its connection to the platform is clear, as 80 per cent of journeys are made there. To proclaim its love for and roots in these areas, the app launched a signature campaign last April: “The ride-hailing service […]
Big Talks
How do you actually measure the effectiveness of a PR campaign?
Caroline Dumoulin : “The first stage of measurement is quantitative and enables us to jointly define the objectives. Taking into account the client’s level of media maturity and that of their competitors, quarterly targets will be set, in terms of the volume of coverage to be achieved as well as the number of journalists to […]
Big Talks
Start-ups and PR agencies: success in 5 points
1/ We’re excellent agents Like all artists, you need a matchmaker to introduce you to the right contacts. That’s what we’ll do. We have as many address books as we have staff, and we can get in touch with everyone who has an influence on your business. 2/ We’ll save you time You probably know […]
Big Talks
for the best, Vestiaire Collective’s AI warns of the worst.
This initiative comes as the resale site has just announced a ban on the buying and selling of 30 brands considered harmful to the environment. An initiative that has received widespread coverage in the French media. In a different vein, Vestiaire Collective, the second-hand community, has harnessed the power of CGI (computer-generated imagery) to highlight […]
Big Talks
Red pill or blue pill?
The answer is never neutral, and above all, once it’s given, it’s a safe bet that it no longer belongs to us. For it is subject to the judgement of the public, whether that public is hiding behind a screen or in the furrowed brow of Cathy, my neighbour across the landing. Opinions will never […]
Big Talks
Spotlight on our case: PHOCEA DC is ‘taking off’ – a recognised player, acclaimed before it was even launched!
Firstly, the theme addressed resonates with current economic and technological challenges. The buzz surrounding PHOCEA DC reflects the crucial need for French businesses to protect their sensitive data by entrusting it to sovereign operators, and the necessity for the digital sector to develop around eco-responsible and innovative projects. This convergence of needs has already rallied […]
Big Talks
Press Relations: Is the opinion piece the only way to get your views across?
If there is one type of content whose popularity never wanes, it is the opinion piece. And its success is by no means insignificant: for businesses, it is often seen as a prestigious showcase for professional expertise or sector-specific knowledge. For agencies, it enables them to secure media coverage whilst reinforcing their client’s authority and […]
Big Talks
The innovations we’ve picked out from VivaTech 2024
Here are some of the standout innovations we’ve highlighted: #1 Enchanted Tools : The Mirokaï robot The French company captured everyone’s attention with its Mirokaï robot. Designed to assist nurses by transporting equipment and medicines within hospitals, Mirokaï allows healthcare staff to focus on patient care. This innovation addresses a crucial need in the healthcare […]
Big Talks
Our Featured Clients at VivaTech 2024!
#1 Stereograph : Digital Twins and AI Stereograph, a pioneer and expert in digital innovations for the property sector, attracted attention with its innovative solutions for the management, enhancement and decarbonisation of land. Their stand demonstrated how digital twins and AI can improve the design and management of property projects by providing accurate and interactive […]
News
The cult of the leader makes us forget those who make up the company
Opinion piece by Yasmina Madafi, co-founder of La Nouvelle Agence There has never been so much talk about leaders. And so little about those who work alongside them. You only need to spend a few minutes on LinkedIn to realise just how central the figure of the leader has become to the corporate narrative. There, […]
News
Influence: the public wants a mirror, not a storefront
For the past ten years, Lena Situations has been filming her August every year. That’s over now: she’s stopping her vlogs and has brought the curtain down on stage in front of 20,000 people at Bercy. Beyond the anecdote, it marks the end of a certain idea of influence – one where people opened the […]
Newsletter
The Conversation #5 (originally in the form of an email)
“Will the sun FINALLY mark the start of summer?”, “Who will be appointed to lead the national government?”, “How many medals will France win at these home Games, billed as ‘historic’?” These are all questions whose answers elude even the most prescient of oracles. Whilst the off-season has provided us with a cliffhanger worthy of […]
Big Talks
The influencer ambassador programme: a good or bad idea?
Caroline Dumoulin, Partner and Director of PR & Influencer Projects, shares her insights on this widespread practice in the world of influencer marketing. Influencers now play a crucial role in shaping consumer perception and have, for several years, become genuine KOLs (Key Opinion Leaders). According to a study by the Digital Marketing Institute, 49 per […]
Big Talks
The Fresh News / Summer 2024
❤️🔥 WARM HEART … From being reunited with Clémentine, our Engineering Project Manager, who, after trying her hand at a new venture, realised that her journey with LNA was far from over. ✌ ABSOLUTELY PROUD … To have been supporting, since June, three new rising stars in their respective sectors on their media journeys. So, […]
Newsletter
The Conversation #6 (originally sent by email)
There’s no doubt about it, back-to-school season is well and truly here: the temperature has dropped a few degrees, the rain has dampened the pavement, and our friends’ stories (and perhaps our own) have showcased the kids’ best outfits for the first day of term. At the same time, diaries have filled up, as have […]
Big Talks
How does integrating CSR become a driving force for media visibility for your company?
Vanessa Orzechowski, PR Project Director, highlights the need to communicate effectively about a company’s CSR commitments, drawing a parallel with a universal theme: love. In CSR, as in love, your words must be backed up by action To turn its CSR commitments into a lever for media credibility, a company must prove that its actions […]
Big Talks
Should we see the requirements set out in public procurement contracts as the first signs of new expectations for private companies?
Aurélie Schmit, Partner and Head of PR & Public Procurement Projects, guides us through this scenario and shares some best practices that will be useful to everyone. Calls for tenders for public procurement are based on highly technical specifications, where nothing is left to chance. And recently, the selection criteria have been reassessed once again […]
The Feel-Good Feed
With CLoZ, a well-stocked wardrobe = mindful consumption
French people buy an average of 9.5 kg of clothing and footwear per year, and yet they claim they have ‘nothing to wear’. Numerous temptations encourage excessive spending: the ubiquitous ‘haul’ videos on social media, and the frenetic turnover of collections offered by fast fashion (over 7,200 products uploaded every day on Shein!) lead us […]
Big Talks
With Famirelay, carers cared for = mental burden lifted
Famirelay is the new client we’re proud to be working with: an app designed to support the approximately 11 million carers and their loved ones, every day, in a simple and practical way, to make their daily lives run more smoothly. The service provides a space for interaction for everyone involved in the care of […]
Big Talks
With Assurly, informed students = peaceful finances
The start of the academic year and the associated university tuition fees are once again eroding students’ already weakened purchasing power (a 2.9 per cent increase, in line with inflation). To counter this trend, Assurly, our insurtech gem offering a simple, fast and digital mortgage insurance solution, has put together a list of four tips […]
Client Spotlight
La Nouvelle Agence: Six new clients to kick off the new season
Vivalea, Silver Valley, Forge, Velatir, 33 Trucs and Noreve: six new clients whose key topics are already set to dominate the coming months Six new clients are joining La Nouvelle Agence as the 2026 season gets underway: Vivalea, Silver Valley, Forge, Velatir, 33 Trucs and Noreve. Why mention this now? Because their topics are already […]
Big Talks
Google’s AI Overview: Reputation before the click
Since 22 July 2026, Google has been providing answers instead of links: brand visibility has become a reputational issue When the search engine formulates the answer itself, a company’s visibility no longer depends solely on its ranking, but on the sources used and the way in which the information is presented. According to Ahrefs, the […]
Nouvelle Culture
Sexist advertising: women’s sport backtracks
The Novig campaign featuring Sydney Sweeney reignites the debate on the portrayal of women in advertising In September 2026, an advert featured an actress dressed in American footballs, and the media immediately picked up on it. You might think it was an archive clip from the 1990s: yet it is a contemporary campaign that speaks […]
Media & Society
Rakuten France closes: the end of PriceMinister
Rakuten France closed its marketplace on 30 September 2026: without informed consumer engagement, a French e-commerce brand can disappear Vingt-six ans après la création de PriceMinister, Rakuten France a fermé le 30 septembre 2026 et environ 180 salariés perdent leur emploi. Face à Temu, Shein et Amazon, aucun acteur de l’e-commerce français n’est à l’abri. […]
Client Spotlight
BIG 2026: Is audacity the new rule of communications?
On 8 October 2026, BIG placed audacity at the heart of entrepreneurship: it is time for it to take hold in corporate communications too Yesterday, at the Accor Arena, Bpifrance Inno Generation brought together entrepreneurs, investors and support networks under the banner of audacity. Business leaders dare to raise funds, innovate and expand internationally, but […]
News
Economic progress: what if we’ve got the wrong idea of success?
We admire what progress brings us, but rarely consider what it costs us. At a time when biodiversity is challenging our economic models, an initiative by Enedis invites us to rethink our performance criteria and discover new ways of doing business, innovating and achieving success. In summary, in this article : When the paths of […]
Media & Society
2026 Ifop Barometer – La Nouvelle Agence : Doctolib ranked as French public’s favourite Tech brand above Amazon and Google
Apple’s absence leaves a spot for Samsung to takeYouTube and Doctolib most popular among the 18-24 year oldsAmazon firmly established in the top threeVinted, Leboncoin and Instagram far behind them March 16th, 2026 – At a time when debates on artificial intelligence, personal data protection and online platforms’ responsibilities rule, French people’s relationship towards tech […]
Big Talks
La Nouvelle Agence strengthens its management team with three strategic appointments to expand its expertise and accelerate its growth
Paris, 20 January 2025 – As it celebrates its 11th anniversary, La Nouvelle Agence (LNA), an independent communications and public relations consultancy, continues to strengthen its market position, driven by sustained growth. To support this expansion, LNA announces the appointment of three Managing Partners: Mathilde Filiputti, Caroline Dumoulin and Aurélie Schmit. Alongside their existing roles […]
The Feel-Good Feed
“Dieu est Grande” – A feminist anthem and a lesson for brands
Brand activism under scrutiny At a time when brand activism is increasingly scrutinised, applauded or criticised, knowing when and how to take a stand has become a strategic issue. Speaking out on a social issue cannot be improvised: it requires precision, sincerity and, above all, genuine alignment with one’s identity. This is exactly what Youssoupha […]
Big Talks
France’s National Budget: Courage or Chaos? On 8 September 2025, Political Leaders Face Their Responsibility for France’s Economic Decline
Expert opinion by Sana Lirin-Hales, co-founder of La Nouvelle Agence At the heart of the political debate over France’s economic recovery, and as the country faces the prospect of yet another political crisis, France once again finds itself at a defining moment in its history on 8 September — perhaps once too often. By repeatedly […]
Big Talks
VivaTech 2026: The Key Influence Hub for Startups, Executives and Tech Companies
Every year, VivaTech establishes itself as the must-attend event for the European tech ecosystem: 15,000 startups, 4,000 investors, hundreds of French and international media outlets, and thousands of meetings packed into just a few days. In 2026, as AI continues to profoundly reshape business models, this year’s edition is set to be particularly decisive. But […]
The Feel-Good Feed
Women and the media: it’s time to take our rightful place
Every year, International Women’s Day offers an opportunity to take stock. But beyond the speeches and statements of intent, where do we really stand? Women in the media are still too often overlooked, confined to stereotypical roles or relegated to the background. The figures speak for themselves: too few female experts appear on television, and […]
Client Spotlight
Sixthfin breaks down the Kiabi case: you may have seen this story in the news – we helped make it happen!
A look back at a fast-paced day of strategic newsjacking designed to showcase our client Sixthfin’s expertise on the Kiabi case – a story directly aligned with its positioning and areas of expertise.By Lara Célié, PR Project Manager @ La Nouvelle Agence Mise à jour Juillet 2026 : Sixthfin is a French fintech company specialising […]