An influence and PR agency
Dedicated to bold leaders and innovative companies.
Discover the manifesto
Who are we?
An independent public relations and creative communications consultancy
Manifesto
We are
La Nouvelle Agence
The agency that builds the influence of innovation leaders.
We support executives and technology companies with their reputation and public communication challenges at the moments that matter.
A fundamental principle: reputation is built and consolidated over time.
- For established companies: our role is to refine and clarify your messaging within an ecosystem where innovation is becoming an increasingly sensitive issue, requiring proactivity and mastery of media communication channels.
- For emerging companies: it’s like a marathon. From the very first weeks, the initial results are visible: public statements, media coverage, and the beginnings of credibility. It is during this phase that the foundations are laid: presence, influence and legitimacy.
A share of voice is earned over time. It can be lost in an instant if approached without a clear vision. Creativity, boldness and resilience guide every decision we make. They shape the relationships we build with our clients, partners and teams.
Growth
Fundraising
Launches
International expansion
Strategic repositioning
At crucial moments, we step in where visibility becomes decisive.
Our expertises
The agency's expertises
Owned, earned and paid.
We’re obsessed with shaping conversations to ensure they’re synchronised across all your media channels.
Our areas of expertise to help your brand shine
Our ambassador clients
Our clients speak out about La Nouvelle Agence
The words of those we support are always worth their weight in gold.
We are in their trust
Brands
qui that trust us.


Our team
The task force dedicated to serving our clients
20 experts in influencer strategy and media relations who support our clients’ success.
Our team, La Nouvelle Agence board
La Nouvelle Agence is a people-centred venture led by Yasmina Madafi and Sana Lirin-Hales.
Co-founders. Consulting Directors
Supporting them is a dedicated, agile and committed team.
Sana Lirin-Hales
Co-founders, Council Directors
Yasmina Madafi
Co-founders, Council Directors
Caroline Dumoulin
Profil - Rôle Partner. Projects Director, Media relations & influence
Mathilde Filiputti
Partner. Projects Director, Media relations & marketing.
Vanessa Orzechowski
Projects Director, Media and public relations, Corporate
Got a project ?
Thinking about a launch project,
a transformation, a fundraising round, an up-scaling of your operations?