An influence and PR agency

Dedicated to bold leaders and innovative companies.

Discover the manifesto
Lampe, visuel identitaire de La Nouvelle Agence

Who are we?

An independent public relations and creative communications consultancy

Yasmina Madafi et Sana Lirin-Hales, associées de La Nouvelle Agence

Manifesto 

We are
La Nouvelle Agence

The agency that builds the influence of innovation leaders.

We support executives and technology companies with their reputation and public communication challenges at the moments that matter.

A fundamental principle: reputation is built and consolidated over time.

  • For established companies: our role is to refine and clarify your messaging within an ecosystem where innovation is becoming an increasingly sensitive issue, requiring proactivity and mastery of media communication channels.
  • For emerging companies: it’s like a marathon. From the very first weeks, the initial results are visible: public statements, media coverage, and the beginnings of credibility. It is during this phase that the foundations are laid: presence, influence and legitimacy.

A share of voice is earned over time. It can be lost in an instant if approached without a clear vision. Creativity, boldness and resilience guide every decision we make. They shape the relationships we build with our clients, partners and teams.

01

Growth

02

Fundraising

03

Launches

04

International expansion

05

Strategic repositioning

At crucial moments, we step in where visibility becomes decisive.

Our expertises

The agency's expertises

Owned, earned and paid.

We’re obsessed with shaping conversations to ensure they’re synchronised across all your media channels.

Our areas of expertise to help your brand shine

Our ambassador clients

Our clients speak out about La Nouvelle Agence

The words of those we support are always worth their weight in gold.

The team is particularly responsive, approachable and attentive to our needs. Their professionalism and dedication have enabled us to achieve excellent media coverage. They are a truly trustworthy partner whom I would recommend without hesitation.
Magalie Léonard Head of Marketing & Communications at Global POS and Azursoft
In LNA, we have found a truly trusted partner for our press relations, offering highly dynamic and deeply personalised support.
Azur Lebas Brand Manager at Adam & Eve
The key to success?
A long-term partnership, dynamic contacts who understand our sector, and regular, friendly exchanges.
Tony Neulat Director of Customer Experience at Geneanet
It’s a small, personable agency that listens to and stays close to its clients, and knows how to reinvent itself and adapt its practices to remain relevant
Catherine Reichert Director of Global Communications, Qobuz
In a very short space of time, we’ve had the opportunity to meet with the leading media outlets in the tech and business ecosystem, both on television and on the radio.
Edouard de Rémur CEO of VirtualBrowser
Our collaboration with La Nouvelle Agence, which began several months ago, has enabled our company to significantly increase its visibility and reputation.
Florence Bréban Co-founder of Datagram

We are in their trust

Brands
qui that trust us.

Electra
Valtech
ServiceNow
SAP
ETIX
Phocea DC
Kayak
Luckycart
Mirakl
Sopra Steria
WD
CASETiFY

Our team

The task force dedicated to serving our clients

20 experts in influencer strategy and media relations who support our clients’ success.

Got a project ?

Thinking about a launch project,
a transformation, a fundraising round, an up-scaling of your operations?

Are you a big company, an innovating ISE, or a scale-up in hypergrowth?

We help you build conversations that have an impact on your reputation and business growth.

40, rue du Colisée
75008 Paris

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