Category: The Feel-Good Feed
The Feel-Good Feed
“Dieu est Grande” – A feminist anthem and a lesson for brands
Brand activism under scrutiny At a time when brand activism is increasingly scrutinised, applauded or criticised, knowing when and how to take a stand has become a strategic issue. Speaking out on a social issue cannot be improvised: it requires precision, sincerity and, above all, genuine alignment with one’s identity. This is exactly what Youssoupha […]
The Feel-Good Feed
Women and the media: it’s time to take our rightful place
Every year, International Women’s Day offers an opportunity to take stock. But beyond the speeches and statements of intent, where do we really stand? Women in the media are still too often overlooked, confined to stereotypical roles or relegated to the background. The figures speak for themselves: too few female experts appear on television, and […]