Our trades

Content strategy

Content is core to any efficient communication strategy. It structures your discourse, embodies your positioning and nourishes your visibility.

Vanessa Orzechowski Projects Director, PR & media relations, Corporate
"Contents that don't talk about you, but bring something to your readers."

Our support

Strong editorial architecture

At La Nouvelle Agence, we plan our strategies as strong editorial architecture, able to last through time.

We define clear fields of expression, distinctive messages and formats adapted to your goal.

Our approach

Strategic and operational

We create content with your challenges in mind, your audience and your distribution channels.
We produce useful, smart and engaging content : press releases, opinion pieces, surveys, articles, expert commentary, white papers, annual reports…

Our goal

To establish your position within your sector

The aim is to establish your position as a legitimate voice within your sector, capable of speaking with accuracy and impact.
Good content is simply talking about you. It brings something to those who read it.

Nos autres expertises.

Crisis communication

A crisis is a moment of truth for an organisation. It challenges its ability to react, communicate and preserve its reputation.

Vanessa Orzechowski Projects Director, PR & media relations, Corporate

“The conviction that a well-managed crisis can become a booster for credibility.”

Event Management

Events are a powerful tool for creating experiences, bringing a brand to life and generating attention.

Mathilde Filiputti Partner. Projects Director, Media relations & experiences

“Our events extend the duration of an influence campaign to form strategic meetings and delivering a unique experience”

Influence

Influence isn’t simply short campaigns and opportunistic collaborations anymore. It became a structural component to your reputation and attractiveness.

Caroline Dumoulin Partner. Projects Director, PR & influence

“10 years to build a network of creators, chosen for their affinities and not just their audience.”

Media Relations

Media relations aren’t just leverage for visibility anymore. They became strategic tools to build a reputation, in the interest of a coherent and personified narrative.

Mathilde Filiputti Partner. Project Director, media relations & marketing.

“Not assigning topics, but story angles developed with journalists we have known for over ten years”

Public affairs

Public affairs are an essential tool to understand, anticipate and influence regulatory and institutional environments.

Vanessa Orzechowski Projects Director, PR & media relations, Corporate

“To make your voice heard where decisions are made. Pedagogy, credibility, strategic alliances.”