Datagram
Datagram is a SaaS eRetail Media Analytics platform founded in 2018 by Florence Bréban and Dali Ben Aleya. Acting as a trusted third party for brands, Datagram enables them to measure, model and analyse the performance of their advertising campaigns across e-commerce platforms in real time. It provides brands with a clear view of the effectiveness of their Retail Media investments, helping them optimise performance while keeping costs under control.
Mission
To implement a PR strategy designed to raise Datagram’s profile and progressively establish the brand as a recognised player in the Retail Media market.
To build awareness among B2B audiences by showcasing its expertise, technology and ability to provide insights into the key trends and challenges shaping the Retail Media industry.
Key figures
Expertises mobilisées
Un mandat, plusieurs leviers activés simultanément.
In the same field — Retail
Other clients we support.
