From 7 to 10 October 2026, the Cybersecurity Conference brought together 3,456 participants in Monaco: a review of press coverage centred on the slogan ‘Let’s dare!’. For its 26th edition, the Conference chose ‘Let’s dare! ’ as its central theme, against a backdrop of heightened geopolitical tensions, critical technological dependencies and the rapid advancement of AI.
Throughout the year, La Nouvelle Agence promoted this message to the media: 4 press releases issued, 39 accredited journalists, 9 interviews conducted and 150 articles published since January 2026. A look back at this press relations campaign.
The context
In summary, this article covers:
- The 2026 Cybersecurity Conference, the 26th edition, took place from 7 to 10 October at the Grimaldi Forum in Monaco, under the theme ‘Let’s dare!’.
- The event brought together 3,456 participants, 188 partner companies, 1,510 guests (CISOs, CIOs, technical directors) and generated 12,620 one-to-one meetings.
- La Nouvelle Agence issued four press releases between May and October: an overview, a pre-event update, content-focused releases and a wrap-up.
- Results: 39 accredited journalists, 9 interviews, 90 articles in October and 150 since January.
- The IT press accounted for the bulk of the coverage (78.8 %)—supplemented by the national press (13.5 %) and regional press (7.1 %).
- Our key takeaways: a high-value presence from the national general-interest press, highly active podcasters, and on-site press meetings that should be retained.
What we observed
The campaign was based on four press releases, issued throughout the year.
| Date | Press release | Angle |
| 19 October 2026 | Review | The figures for an edition with record attendance and the collective ambition to elevate cybersecurity to the status of a European strategic priority |
| 9 September 2026 | Content | The line-up: conferences, keynote speeches, round-table discussions, notably featuring ANSSI, UNODC and explorer Laurent Ballesta to close the event |
| 2 July 2026 | Before | The programme for the ‘Before’ event on 6 October, reserved for 150 top decision-makers in the sector |
| 5 May 2026 | Theme | The theme of this year’s event: ‘Let’s be bold!’, championed by Fabrice Bru, Honorary President, and three key priorities |
Around forty journalists attended the event, ranging from the specialist IT press (Le Mag IT, IT for Business, L’Informaticien, Silicon, Solutions Numériques) to national publications (Les Echos, Challenges, La Tribune) and Monegasque and regional media (TV Monaco, Monaco Info, Nice-Matin). Our press relations efforts resulted in nine interviews, including with Challenges, L’Usine Digitale and TV Monaco.
In terms of media coverage, October accounted for the bulk of it with 90 articles, out of a total of 150 publications since January. Online coverage dominated (127 articles), supplemented by 18 print publications and two television appearances. Around fifteen articles appeared in the regional press.
3 key takeaways
- High-value coverage from the national general-interest press – Coverage was primarily driven by the IT press, which accounted for 78.8 per cent of publications. The national general-interest press was also present, notably Les Échos with two journalists, Challenges and La Tribune.
- Highly active podcasters – Podcasters were very active at this year’s event. A dedicated podcast area, offering a quieter space for discussion, should be repeated.
- Press events to retain – The press briefing on the first day was a resounding success: Maria Iacono and her fellow speakers are eagerly anticipated. The ‘Cercle’ evenings remain regular meeting points between journalists and the community.
The LNA perspective
For Les Assises 2026, our press relations team issued four press releases, hosted 39 accredited journalists and conducted nine interviews. The review highlights several points to retain or strengthen:
- A dedicated, quieter space for podcasts, to ensure recordings can be made in suitable conditions.
- The press briefing on Day 1, to be retained: speeches by Maria Iacono and her fellow speakers are eagerly anticipated.
- A press room designed to encourage interaction: one display for magazines, another for partner information, two low-seating areas with sofas, and a wall display for photos and video interviews.
- LinkedIn follow-up posts suggested to Maria Iacono (“to be continued”) to keep the LinkedIn feed active and raise the event’s profile.
To find out more
Would you like to know more about this press relations package? Contact La Nouvelle Agence to discuss it.
FAQ
What are Les Assises de la Cybersécurité?
It is the leading event in France and Europe for cybersecurity decision-makers, both in the public and private sectors. It has been held annually in Monaco for the past 26 years.
When and where was the 2026 edition of Les Assises held?
From 7 to 10 October 2026, at the Grimaldi Forum in Monaco. A pre-event reception reserved for 150 top decision-makers was held the day before, on 6 October.
What was the theme of the 2026 edition?
‘Let’s dare!’.
Led by Fabrice Bru, Honorary President, the theme encouraged CISOs to play a greater role in strategic decision-making, focusing on three priorities: putting people back at the centre, strengthening European collaboration and accelerating the integration of technologies.
How many participants attended Les Assises 2026?
3,456 participants, including 1,510 guests from major public and private sector organisations. 497 new participants attended the event – representing 33 per cent of new attendees – and 12,620 one-to-one meetings were organised.
What was the media coverage of Assises 2026?
150 articles since January, including 90 in October, with 39 accredited journalists and 9 interviews.
The IT press accounted for 78.8% of publications, the national press for 13.5% and the regional press for 7.1%.
What is La Nouvelle Agence’s role at the Assises?
La Nouvelle Agence handles the event’s press relations: 4 press releases issued, 39 accredited journalists, 9 interviews arranged through PR, and monitoring of publications.
