Mimecast
A cloud-based cybersecurity solution for email, data and the web.
Mission
Working in collaboration with the Boston (USA) office, we are striving, on the one hand, to raise Mimecast’s profile in the French cybersecurity media landscape. We are also preparing for the roll-out of Mimecast across the country by Q4 2023.
Key figures
Expertises
One mandate, several levers activated simultaneously.
Social Media
Social media became strategic talking spaces, a legitimate place to express or engage oneself, and to build your brand.
“Social media, engineered as a whole media in itself. A regular, measured and personified editorial line.”
Media Relations
Media relations aren’t just leverage for visibility anymore. They became strategic tools to build a reputation, in the interest of a coherent and personified narrative.
“Not assigning topics, but story angles developed with journalists we have known for over ten years”
Public relations
PR goes beyond visibility : it structures how you’re perceived, understood and recognised by its ecosystems.
“Lay a map of your ecosystem, identify good relays, find useful connections. A deep work that requires coherence and constance.”
Influence
Influence isn’t simply short campaigns and opportunistic collaborations anymore. It became a structural component to your reputation and attractiveness.
“10 years to build a network of creators, chosen for their affinities and not just their audience.”