MIJE

Lifestyle / Culture Media Relations

Founded in 1958 by teachers, the MIJE (Maisons Internationales de la Jeunesse et des Étudiants) association is a long-standing player in educational mobility, recognised as a charity and accredited by the French Ministry of Education. It organises school trips in France and across Europe and runs three youth hostels in the heart of the Marais district in Paris, housed in 17th-century buildings.

Awarded the Clef Verte label for its commitment to environmental responsibility, MIJE welcomes thousands of young people and school groups every year, promoting the values of travel, culture and citizenship.

In the same field — Lifestyle / Culture

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Expertises

One mandate, several levers activated simultaneously.

Media Relations

Media relations aren’t just leverage for visibility anymore. They became strategic tools to build a reputation, in the interest of a coherent and personified narrative.

Mathilde Filiputti Partner. Project Director, media relations & marketing.

“Not assigning topics, but story angles developed with journalists we have known for over ten years”