Panodyssey
Panodyssey is the French social network dedicated to high-quality writing, offering an unprecedented reading and writing experience that emphasises authenticity, quality and the absence of intrusive advertising.
Mission
To raise Panodyssey’s profile and establish its expertise amongst core-target journalists (primarily in the cultural, social affairs and news sectors);
To build Panodyssey’s reputation and highlight its vision as a creative platform and European digital player by emphasising its unique selling points, key messages and values regarding the fight against disinformation and data protection.
Key figures
Expertises
One mandate, several levers activated simultaneously.
Media Relations
Media relations aren’t just leverage for visibility anymore. They became strategic tools to build a reputation, in the interest of a coherent and personified narrative.
“Not assigning topics, but story angles developed with journalists we have known for over ten years”
Public relations
PR goes beyond visibility : it structures how you’re perceived, understood and recognised by its ecosystems.
“Lay a map of your ecosystem, identify good relays, find useful connections. A deep work that requires coherence and constance.”
Social Media
Social media became strategic talking spaces, a legitimate place to express or engage oneself, and to build your brand.
“Social media, engineered as a whole media in itself. A regular, measured and personified editorial line.”