Kayak
World leader in travel search engines.
Mission
In 2016, the teams at Kayak.fr aimed to establish their brand awareness in France. The agency rolled out a creative and editorial strategy to strengthen the brand’s reputation amongst key media outlets and coordinated the influencer programme. The campaign was orchestrated on an international scale.
Key figures
Expertises
One mandate, several levers activated simultaneously.
Influence
Influence isn’t simply short campaigns and opportunistic collaborations anymore. It became a structural component to your reputation and attractiveness.
“10 years to build a network of creators, chosen for their affinities and not just their audience.”
Media Relations
Media relations aren’t just leverage for visibility anymore. They became strategic tools to build a reputation, in the interest of a coherent and personified narrative.
“Not assigning topics, but story angles developed with journalists we have known for over ten years”
Social Media
Social media became strategic talking spaces, a legitimate place to express or engage oneself, and to build your brand.
“Social media, engineered as a whole media in itself. A regular, measured and personified editorial line.”