Fipa
The Foundation for Innovation in Work-Study Programmes (FIPA) is an inter-company foundation comprising 28 member organisations. In 2023, this ecosystem represents nearly 60,000 work-study students. The Foundation aims to develop new forms of work-study programmes by funding concrete and innovative initiatives that serve the public interest. These companies are committed to developing an ever-increasing number of projects in support of all forms of work-study schemes.
Mission
An RP incubation scheme for the “Les Ingénieuses” programme, the aim of which is to enable a group of young women who have passed their Baccalaureate to enrol on a work-study BTS course, paving the way for them to enter an engineering school.
Expertises
One mandate, several levers activated simultaneously.
Media Relations
Media relations aren’t just leverage for visibility anymore. They became strategic tools to build a reputation, in the interest of a coherent and personified narrative.
“Not assigning topics, but story angles developed with journalists we have known for over ten years”
Public relations
PR goes beyond visibility : it structures how you’re perceived, understood and recognised by its ecosystems.
“Lay a map of your ecosystem, identify good relays, find useful connections. A deep work that requires coherence and constance.”