Marabout
A manager for over ten years and an entrepreneur, Ludovic Girodon has had a multifaceted career spanning the start-up world to large corporations. Passionate about people-related issues, he self-published the book Dream Team in 2019, which was a huge success from launch. He now brings together France’s leading community of managers through his social media channels and newsletter, which are followed by over 200,000 people. He writes for various media outlets, delivers corporate talks and, each year, supports hundreds of managers through the training organisation ‘Dream Team Academy’, which he founded.
Mission
A PR campaign spread over several months, with a focus on the different chapters.
Key figures
Expertises
One mandate, several levers activated simultaneously.
Media Relations
Media relations aren’t just leverage for visibility anymore. They became strategic tools to build a reputation, in the interest of a coherent and personified narrative.
“Not assigning topics, but story angles developed with journalists we have known for over ten years”
Public relations
PR goes beyond visibility : it structures how you’re perceived, understood and recognised by its ecosystems.
“Lay a map of your ecosystem, identify good relays, find useful connections. A deep work that requires coherence and constance.”