Observatoire des Mémoires
Established in April 2013 by the B2V Social Protection Group, the B2V Observatory of Memories studies memory in all its forms: individual, collective, digital…
Mission
To promote the Observatory of Memories across all health and general-interest media as part of a B2C approach; to support the Observatory’s experts in speaking out in the media
Key figures
Expertises
One mandate, several levers activated simultaneously.
Public relations
PR goes beyond visibility : it structures how you’re perceived, understood and recognised by its ecosystems.
“Lay a map of your ecosystem, identify good relays, find useful connections. A deep work that requires coherence and constance.”
Social Media
Social media became strategic talking spaces, a legitimate place to express or engage oneself, and to build your brand.
“Social media, engineered as a whole media in itself. A regular, measured and personified editorial line.”
