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Centara

Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 95 properties span all of Thailand’s major destinations, as well as the Maldives, Sri Lanka, Vietnam, Laos, Myanmar, China, Japan, Oman, Qatar, Cambodia, Turkey and the United Arab Emirates. Centara’s portfolio comprises six brands – Centara Reserve, Centara Boutique Collection, Centara Grand, Centara, Centara Life and COSI Hotels – ranging from luxury island retreats and upscale family resorts to accessible lifestyle concepts incorporating innovative technology.

Mission

To build Centara’s awareness and visibility in the French market through lifestyle and travel media coverage, including editorial features and exposure across media social channels.
To further strengthen the brand’s visibility through collaborations with influencers and content creators.

Key figures