Every year, VivaTech establishes itself as the must-attend event for the European tech ecosystem: 15,000 startups, 4,000 investors, hundreds of French and international media outlets, and thousands of meetings packed into just a few days. In 2026, as AI continues to profoundly reshape business models, this year’s edition is set to be particularly decisive.
But the question is no longer whether you will be there. It is whether you will be visible.
A changing ecosystem that is redefining the rules of visibility
The technology industry is undergoing a structural transformation. Players such as Anthropic, OpenAI, Mistral and Gemini are reshaping the landscape across every level — software, robotics and cybersecurity — forcing established companies to rethink their offerings, positioning and narratives.
In this shifting environment, the ability to tell your story is becoming just as strategic as the ability to innovate. Markets, media and potential partners expect business leaders to articulate a clear, credible and distinctive vision. For tech startups and large corporations alike, having a strong communications strategy in place ahead of VivaTech 2026 is no longer optional: it is a prerequisite for credibility.
VivaTech: a hub for influence, not just exposure
The companies that get the most out of VivaTech are not necessarily those with the biggest stand or the largest budget. They are the ones that have developed a coherent B2B influence strategy well in advance, using the event as a lever for long-term positioning.
Journalists attending VivaTech do not arrive without an agenda. They already have their angles, potential interviewees and stories lined up. The meetings that generate meaningful media coverage — and build lasting reputations — are prepared several weeks before the event opens its doors. Knowing how to prepare for VivaTech means understanding, first and foremost, that media visibility for innovative startups is built well before June.
In practice, some of the companies we work with generate the majority of their media coverage before the event has even begun.
Standing out in a saturated environment
With 15,000 startups attending, differentiation does not happen by itself. It is built around three pillars:
- Storytelling. A compelling narrative, rooted in a clear vision of the market and how it is evolving, captures media attention where a simple product pitch is no longer enough.
- Credibility. Sitting on juries, appearing in rankings and speaking at industry talks all send strong signals that help build a lasting and legitimate share of voice within the tech ecosystem.
- Network. In such a competitive environment, the quality of your tech startup PR agency’s network — journalists, opinion leaders and influential voices — becomes a decisive factor. Media relations at technology events rely on relationships built over time, not last-minute outreach.
La Nouvelle Agence’s approach
Supporting technological disruption is both a long-term commitment and an area of expertise we have built over the years. We work with founders and executives driven by a desire to innovate — across digital sovereignty, sustainable energy and social transformation — in sectors ranging from the silver economy and tourism to mobility.
As VivaTech approaches, our added value lies in our strong network of French and international journalists, our ability to identify the right opportunities well ahead of the event, and a structured content and influence strategy designed to maximise impact far beyond the few days of the show itself.
VivaTech is not won in June. It is won in the weeks leading up to it.
What is your visibility strategy for VivaTech 2026 and your other tech events? Let’s start the conversation now.
