Paris, 20 January 2025 – As it celebrates its 11th anniversary, La Nouvelle Agence (LNA), an independent communications and public relations consultancy, continues to strengthen its market position, driven by sustained growth. To support this expansion, LNA announces the appointment of three Managing Partners: Mathilde Filiputti, Caroline Dumoulin and Aurélie Schmit.
Alongside their existing roles as Project Directors, these appointments reinforce an organisational structure built around key areas of strategic expertise. They also support the agency’s mission to provide clients with innovative, bespoke solutions while establishing a management structure designed to foster excellence.
“These appointments reflect our commitment to giving each of them responsibilities that align with their individual areas of expertise, while structuring our organisation to address the challenges of a constantly evolving market,” explains Sana Hales-Lirin, co-founder of La Nouvelle Agence. “We firmly believe that by unlocking the full potential of our talent, we can deliver high-value, sustainable strategies for our clients.”
Expertise driving innovation and impact
Mathilde Filiputti, Managing Partner, Marketing & Communications
With more than 10 years of experience in media relations and communications, Mathilde is recognised for her ability to manage complex campaigns for brands such as SAP Concur, KAYAK.fr and OPCO Santé. In her role as Managing Partner, Marketing & Communications, she will oversee the agency’s overall communications strategy, encompassing internal and external communications, social media and events.
“My ambition is to strengthen the impact of our initiatives by bringing together innovation and a strong understanding of evolving societal trends,” she says.
Caroline Dumoulin, Managing Partner, Influence & Social Media
An expert in influencer marketing and digital communications, Caroline has worked with leading brands including CASETiFY, Samsung, Puma and Suntory Beverage & Food France. As Managing Partner, she leads reputation and engagement strategies designed to meet the evolving expectations of increasingly connected audiences.
“Every interaction is an opportunity to build lasting and inspiring relationships,” she says.
Aurélie Schmit, Managing Partner, Corporate & Public Affairs
With 15 years of experience in corporate communications and crisis management, Aurélie has advised major organisations including Syntec Conseil, La Fabrique by CA, Mastercard and Atlassian on strategic communications challenges. Her role will be to strengthen LNA’s ESG and public affairs expertise while expanding the agency’s client portfolio.
“I am convinced that the key lies in bespoke solutions that are meaningful and deliver positive impact,” she says.
11 years of impact and a forward-looking vision
Since its creation in 2014, La Nouvelle Agence has supported leading companies across the technology, industry and services sectors with their communications, reputation and transformation strategies.
By strengthening its management team, LNA is reinforcing its position as a leading independent agency, ready to address the challenges of 2025 and beyond with ambition and commitment.
