Big Talks
La Nouvelle Agence strengthens its management team with three strategic appointments to expand its expertise and accelerate its growth
Paris, 20 January 2025 – As it celebrates its 11th anniversary, La Nouvelle Agence (LNA), an independent communications and public relations consultancy, continues to strengthen its market position, driven by sustained growth. To support this expansion, LNA announces the appointment of three Managing Partners: Mathilde Filiputti, Caroline Dumoulin and Aurélie Schmit. Alongside their existing roles […]
Media & Society
2026 Ifop Barometer – La Nouvelle Agence : Doctolib ranked as French public’s favourite Tech brand above Amazon and Google
Apple’s absence leaves a spot for Samsung to takeYouTube and Doctolib most popular among the 18-24 year oldsAmazon firmly established in the top threeVinted, Leboncoin and Instagram far behind them March 16th, 2026 – At a time when debates on artificial intelligence, personal data protection and online platforms’ responsibilities rule, French people’s relationship towards tech […]
The Feel-Good Feed
“Dieu est Grande” – A feminist anthem and a lesson for brands
Brand activism under scrutiny At a time when brand activism is increasingly scrutinised, applauded or criticised, knowing when and how to take a stand has become a strategic issue. Speaking out on a social issue cannot be improvised: it requires precision, sincerity and, above all, genuine alignment with one’s identity. This is exactly what Youssoupha […]
Big Talks
France’s National Budget: Courage or Chaos? On 8 September 2025, Political Leaders Face Their Responsibility for France’s Economic Decline
Expert opinion by Sana Lirin-Hales, co-founder of La Nouvelle Agence At the heart of the political debate over France’s economic recovery, and as the country faces the prospect of yet another political crisis, France once again finds itself at a defining moment in its history on 8 September — perhaps once too often. By repeatedly […]
Big Talks
VivaTech 2026: The Key Influence Hub for Startups, Executives and Tech Companies
Every year, VivaTech establishes itself as the must-attend event for the European tech ecosystem: 15,000 startups, 4,000 investors, hundreds of French and international media outlets, and thousands of meetings packed into just a few days. In 2026, as AI continues to profoundly reshape business models, this year’s edition is set to be particularly decisive. But […]
The Feel-Good Feed
Women and the media: it’s time to take our rightful place
Every year, International Women’s Day offers an opportunity to take stock. But beyond the speeches and statements of intent, where do we really stand? Women in the media are still too often overlooked, confined to stereotypical roles or relegated to the background. The figures speak for themselves: too few female experts appear on television, and […]
Client Spotlight
Sixthfin breaks down the Kiabi case: you may have seen this story in the news – we helped make it happen!
A look back at a fast-paced day of strategic newsjacking designed to showcase our client Sixthfin’s expertise on the Kiabi case – a story directly aligned with its positioning and areas of expertise.By Lara Célié, PR Project Manager @ La Nouvelle Agence Mise à jour Juillet 2026 : Sixthfin is a French fintech company specialising […]