“Will the sun FINALLY mark the start of summer?”, “Who will be appointed to lead the national government?”, “How many medals will France win at these home Games, billed as ‘historic’?” These are all questions whose answers elude even the most prescient of oracles. Whilst the off-season has provided us with a cliffhanger worthy of an Emmy-winning series, it also brings to a close a first chapter full of happy endings… Notably for La Nouvelle Agence and its clients: in the month of June alone, the companies that place their trust in us appeared 555 times in the media. And on more than 70 occasions, they were able to put forward their views and share their news during discussions with journalists.
For example, Global Pos made headlines on La Tribune.fr; HouseBase changed the game on Forbes.fr; Saegus analysed ChatGPT on LeFigaro.fr; OPCO SANTÉ discussed the HR challenges facing the private healthcare sector on BSmart; and Nicolas Flouriou of the AFDCC outlined ways to tackle late payments in L’Agefi.
Proof, if you will, that a busy news cycle will always give prominence to relevant and contextual contributions – a mission we’ll continue to champion and embody come the start of the new term!
La Conversation is (as always) a boost of inspiration, a shot of knowledge to support your communication efforts and energise your creative process. Or quite simply, to give you a breather in your day!
We spoke to Caroline Dumoulin, Partner and Director of PR & Influence Projects, to break down this widespread dynamic in the world of influence marketing.
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A personal reflection from Yasmina Madafi, director and co-founder of La Nouvelle Agence.
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| A snea kpeek at what’s warmed our hearts – what’s kept us passionate about our work, inspired us, and even annoyed us a little… In short, what’s really got us buzzing! | Welcome to our summer cultural mood/vision board – we hope our recommendations become your own! |
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“This marks the end of this latest instalment, and it’s time for our August readers to take a short break. But fear not – your LNA remains very much active throughout the summer. We’re already putting together the September issue and working behind the scenes to set you up for your next successes in the world of reputation. Until then, head over to our Instagram to follow our wonderteam’s escapades around the world 🌊☀️”
Whether you’re a client, partner, future talent or simply a curious reader, reading about us is all well and good, but meeting in person is even better!
Please don’t hesitate to get in touch to arrange a chat – we’re already looking forward to hearing from you!
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