Nouvelle Culture
The Return of Bootstrapping: Passing It On as the Key to Building Lasting Businesses
Opinion piece by Yasmina Madafi, Managing Director and co-founder of La Nouvelle Agence Derived from the expression “to pull oneself up by one’s bootstraps”, bootstrapping refers to building a company without raising external capital, relying instead on its own resources and revenues. At a time when spectacular funding rounds often attract the attention of both […]
Nouvelle Culture
Kasparov vs. AI: The Rematch
Opinion piece by Yasmina Madafi, Managing Director and co-founder of La Nouvelle Agence The series Rematch brings back into the spotlight one of the most memorable showdowns of the late 20th century: the epic clash between Garry Kasparov, world chess champion, and Deep Blue, IBM’s chess-playing computer. In 1997, the match transcended the world of […]
Big Talks
Fake news: a major challenge for brands, the media and agencies
Opinion piece by Yasmina Madafi, co-founder of La Nouvelle Agence Mark Zuckerberg recently announced that Meta would end its third-party fact-checking programme in the United States, replacing it with a Community Notes system. This decision, presented as a way to promote greater freedom of expression, raises numerous questions for PR agencies, brands and communities, as […]
Big Talks
LinkedIn, a Mirror of Vanity: The Pressure to Turn Ourselves into a Story
LinkedIn now has more than 30 million users in France. And increasingly, people are no longer content simply to be present on the platform: they are telling their own stories. As LinkedIn has evolved into a space for both personal and professional expression, it has given rise to a phenomenon that is now firmly established: […]
Big Talks
From Trump to social media: has verbal brutality become the norm?
Opinion piece by Yasmina Madafi, co-founder of La Nouvelle Agence There was a time when words were chosen with care, when sentences were weighed as carefully as a diamond is polished, when the spoken word carried as much weight as the written one. Today, brutality seems to have become a dominant mode of expression, almost […]
Nouvelle Culture
Covid-19 and our relationship with the media: five years on, has trust been shattered?
Expert opinion by Yasmina Madafi, co-founder of La Nouvelle Agence March 2020 marked an unprecedented upheaval: lockdowns, health restrictions and, above all, an overwhelming abundance of information broadcast around the clock. Faced with an unprecedented emergency, traditional media became essential sources of information. But as the crisis unfolded, conflicting expert opinions, the political management of […]