Bridgestone
To develop and implement Bridgestone’s external communications, corporate and sustainability strategy in France, with the aim of protecting and enhancing its reputation, with a particular focus on corporate strategy, innovation and sustainability.
La mission
“Where performance and innovation meet the mobility needs of today and tomorrow.” A PR, influencer relations and LinkedIn strategy designed to support corporate communications and strengthen Bridgestone’s position as an expert voice in its market.
Key figures
« « La Nouvelle Agence has successfully built a structured and consistent media presence for Bridgestone in a rapidly changing market. Their ability to transform our internal data into editorial angles relevant to journalists is what has truly set us apart from our competitors in the press. » »
One brief, multiple communications levers
Les chiffres clés
« « La Nouvelle Agence a su construire une présence médiatique structurée et cohérente pour Bridgestone sur un marché en profonde mutation. Leur capacité à transformer nos données internes en angles éditoriaux pertinents pour les journalistes est ce qui nous a vraiment distingués de nos concurrents dans la presse. » »
Expertises
One mandate, several levers activated simultaneously.
Media Relations
Media relations aren’t just leverage for visibility anymore. They became strategic tools to build a reputation, in the interest of a coherent and personified narrative.
“Not assigning topics, but story angles developed with journalists we have known for over ten years”
Influence
Influence isn’t simply short campaigns and opportunistic collaborations anymore. It became a structural component to your reputation and attractiveness.
“10 years to build a network of creators, chosen for their affinities and not just their audience.”
Social Media
Social media became strategic talking spaces, a legitimate place to express or engage oneself, and to build your brand.
“Social media, engineered as a whole media in itself. A regular, measured and personified editorial line.”