Bridgestone
To develop and implement Bridgestone’s external communications, corporate and sustainability strategy in France, with the aim of protecting and enhancing its reputation, with a particular focus on corporate strategy, innovation and sustainability.
La mission
“Where performance and innovation meet the mobility needs of today and tomorrow.” A PR, influencer relations and LinkedIn strategy designed to support corporate communications and strengthen Bridgestone’s position as an expert voice in its market.
Key figures
« « La Nouvelle Agence has successfully built a structured and consistent media presence for Bridgestone in a rapidly changing market. Their ability to transform our internal data into editorial angles relevant to journalists is what has truly set us apart from our competitors in the press. » »
One brief, multiple communications levers
Les chiffres clés
« « La Nouvelle Agence a su construire une présence médiatique structurée et cohérente pour Bridgestone sur un marché en profonde mutation. Leur capacité à transformer nos données internes en angles éditoriaux pertinents pour les journalistes est ce qui nous a vraiment distingués de nos concurrents dans la presse. » »
Expertises mobilisées
Un mandat, plusieurs leviers activés simultanément.