LA NOUVELLE AGENCE ADVISES CLIENTS IN THE MEDIA COVERAGE OF THEIR BRAND, PRODUCTS OR SERVICES. 

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a rapidly growing agency, it is represented and managed by ten seasoned experts specialized in the various levers of communication. 

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Not only do we draft press releases, we also ensure continuous dialog with the media and influencers. Day by day, our team builds an ecosystem of influence for each of our clients. 

From strategic planning, the designing of creative campaigns, editorial production and social media operations, not forgetting traditional media relations, we intervene at every link in the influence value chain. 

There is a new category of consumer today, one who is so enigmatic and elusive that traditional marketing departments are forced to reinvent themselves. Multi-connected and extremely knowledgeable, this new consumer charts a new course where marketing and communication are concerned, multiplying the places and venues where brands can be encountered.

It is this same individual that our clients are targeting, someone who through a different way of consuming has caused the influence exerted by brands to change. An individual who expects coherence and intelligence, content that both nurtures and inspires.

This is where the expertise of La Nouvelle Agence comes into play, in knowing how to address this new consumer and assist brands in transforming their communication strategies accordingly.

Experience beyond traditional media relations, encompassing all corporate influence ecosystems. 

Integration in blogger partnership campaigns.

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An agency in tune with the times, continually reinventing its methods and techniques. 

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Detailed knowledge of the media and how they work. 

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Extensive experience in advising company leaders.

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La Nouvelle Agence was founded by Sana Hales and Yasmina Madafi, two extremely talented women with a common background in implementing numerous influencer marketing campaigns for major international agencies. It was this experience that led them to question their profession and their work methods, and to subsequently present the market with a totally new offer. La Nouvelle Agence’s vocation is to deliver concrete results through a personalized partnership tailored to the requirements of each client.

Sana and Yasmina have surrounded themselves with a team of experts to manage the agency’s growing number of clients. 

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La Nouvelle Agence works alongside its clients throughout the world via a network of partner agencies. Sharing the same philosophy and using the same methods, these partners guarantee synchronized and coherent deliverables.

International agencies have also chosen us as their point of reference to advise and work with their French clients locally.